university of Kelaniya
Bachelor of Business Management (BBMgt) Marketing Special Degree Programme
Currently the Department of Marketing Management at the University of Kelaniya offers the Bachelor of Business Management Degree programme to meet the demand of today's ever changing business needs. The Marketing Management degree provides rich and in-depth insights of Marketing, Management, Human Resource Management (HRM), Information Technology (IT) and Accounting. The students are encouraged to think broadly about Marketing and other cross disciplines without themselves restricting to Marketing. The core of the degree programme is to create graduates with multidisciplinary knowledge who can sustain within the modern business environment. Mainly the B.B.Mgt (Marketing) Special degree programme follows a semester-based course unit system and continues for four years. During these four years 45 course units including electives of different credit values are offered. To obtain the degree, students must complete a minimum of 120 credits with at least 30 credits in each year. The medium of instructions for the programme is English and lectures, class room discussions, tutorials, case studies, role plays, field visits, study trips and presentations are used as instructional methodologies. Furthermore emphasis is laid also on providing students with a comprehensive practical knowledge in all aspects of management, with a one year compulsory internship programme in the final year.
Department of marketing